jesse
itzler
no alarm, fruit until noon, a two-hour morning workout, sauna and cold plunge, and a workday that ends at 4.
from a 2025 day-in-the-life interview with Business Insider and his own blog post on eating fruit until noon. He co-founded the 29029 endurance events.
what jesse uses.
stack as of aug 2025
gear1
what jesse eats.
jesse’s day.
- About 6:30No alarm
he wakes around 6:30 with no alarm; the day is planned the night before.
sleep - Until noon
- MorningNo coffee, evernutrition
- 8–10 amTwo-hour workout
a run, bike or swim most mornings.
fitness
- DailySauna and cold plungecold & heatrecovery
- Until 4 pmSix-hour workday
no lunch break; work wraps up by 4 so he can be with his family.
focus
- DinnerFamily dinner, no meat
vegetarian for about 35 years: pasta, salads and vegetables.
nutrition
- By 11Asleep by 11
he aims to be asleep by 11 and says sleep is what he’s working on.
sleep
what the top 1%
did this week.
one habit a week from people at the top. sourced, and simple enough to start tomorrow.
done. check your inbox.
free. unsubscribe anytime. privacy
more routines.
steven bartlett
no alarm and no meetings before 11, then omega-3, vitamin D and creatine, mostly keto food and the gym after work.
see the habits
cristiano ronaldo
bed about 11:20, up 8:30, straight into the cold plunge, then morning light before coffee.
see the habitsSources (3)
- Business Insider — a day in the life of Jesse Itzler (Aug 26, 2025)
- Jesse Itzler — Fruit til noon (his blog, Sep 15, 2023)
- CNBC — why Jesse Itzler eats only fruit until noon (Oct 5, 2019)
Last checked 18 Oct 2026.
Photo: Jesse Itzler (official site) (jesseitzler.com), cropped, colour-adjusted, resized. All image credits.