emma
grede

Co-founder of Good American and Skims

10 steps · last checked 18 oct 2026

up before 5, no phone until 7, 20 minutes of transcendental meditation, a 90-minute home workout, the whole family at breakfast by 7:40.

from her 2025 CNBC, British GQ and Entrepreneur interviews and a 2025 episode of The Skinny Confidential Him & Her podcast. She co-founded Good American (2016), where she’s CEO, and Skims (2019), where she’s chief product officer, plus the cleaning brand Safely.

what emma uses see the routine

the stack · at a glance

what emma uses.

stack as of jun 2025

1 item

gear1

Home gym90-minute home workout
soon

copy the whole stack

food · what she has described

what emma eats.

early4:50 am
coffee
one coffee before the gym; tea the rest of the day, maybe a second coffee (2025).
4·’25
after the workoutbefore 7
a smoothie
she makes a smoothie, then wakes the kids (2025).
3·’25
family breakfast7:40 am
eggs, cereal, yogurt
the family picks from eggs, cereal and yogurt (2025).
3·’25
the restany time
protein first, pasta too
“I am a pretty clean eater. I’m very protein focused but if I want a hamburger I’ll have a hamburger… I’ll have the pasta.” (2025)
4·’25

protein-focused, not regimented4·’25
a chef cooks dinner4·’25

the routine · 10 steps

emma’s day.

morning7 steps day1 step evening1 step night1 step

morning

4:35–5 am
Up before 5
up at 4:35 (CNBC) or 4:45 (GQ), with an alarm set for 5. “I was a baby that woke up early. I had a paper round when I was 12.”
sleep energy
Until 7 am
No phone until 7
“I don’t really have my phone in my hand until seven.” She’s “very, very, very militant about not picking up my phone first thing.”
focus
4:50 am
One coffee, then tea
a cup of coffee before the gym. “I have a coffee in the morning and then I’m usually tea all day.”
energy
Morning
Transcendental meditation
“You’re supposed to do 40 minutes a day, and – I’m just going to be very honest – I do 20. It gives me energy and clarity.”
focus
Before the kids wake
90-minute home workout
four or five days a week in her home gym, with a long warm-up and weights; she deadlifts just over her bodyweight. “That’s like my meditation time… I’m in my own space.”
fitness
After the workout
A smoothie
she makes a smoothie, then wakes the kids.
nutrition
7:40 am
Everyone at the breakfast table
“One shoe on, I don’t care. But everybody has to be at that breakfast table.” Half an hour of family time before school and work.
focus

day

8:30 am–5 pm
Office five days, out at 5
in the office five days a week for back-to-back meetings, and she leaves “without fail” at 5. She avoids Zoom and long email threads.
focus

evening

5:30 pm
Dinner, bath, story
“I do bath time, bedtime, and a little story with the kids before they go to bed.”
focus

night

10 pm
Emails, meditation, a book
emails if they need answering, then “I do a little meditation. I read before I go to bed. And I go to sleep.”
sleep focus

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